Apple will present its slimmest iPhone at its Cupertino event on Tuesday, branded with the theme “awe-dropping.”
The iPhone 17 lineup will feature standard, Pro, Pro Max, and a new model called iPhone Air, Apple’s lightest phone.
Observers link the Air to Apple’s slim MacBook laptops, though the company has not confirmed the reports.
Apple also plans to reveal the Apple Watch series 11 and updated AirPods earbuds, rumored to support live translation.
The company will likely announce launch dates for iOS 26 and macOS Tahoe during the event.
Trump’s tariffs threaten Apple’s supply chain, potentially increasing iPhone prices, especially with China levies under negotiation.
Tim Cook has shifted production to India and flown stock into the US to soften tariff impacts.
Investors expect updates on Apple Intelligence, the generative AI suite that launched in 2024 to mixed reviews.
Last year’s Siri overhaul promise remains unfulfilled, though Cook recently hinted at a more personalized Siri coming next year.
Reports suggest Apple is in talks with Google to use Gemini AI models for improving Siri.
Analysts say Apple lags behind rivals in artificial intelligence, while Google has infused AI deeply into its Pixel phones.
