Reddit has overtaken TikTok as Britain’s fourth most visited social media platform, driven by search algorithms and Gen Z users.
The platform now reaches three in five UK internet users, up from one third in 2023, according to Ofcom.
Growth is strongest among 18 to 24 year olds, with more than three quarters visiting the site regularly.
Reddit is now the sixth most visited organisation overall for that age group in the UK.
The UK has become Reddit’s second largest market globally, behind only the United States.
A key factor was Google’s algorithm change prioritising useful content from discussion forums.
Deals with Google and OpenAI further boosted Reddit’s visibility in AI-generated search results.
Younger users increasingly seek human opinions on topics like parenting, skincare, and sport.
More than half of Reddit’s UK users are women, with strong engagement in lifestyle-focused subreddits.
Football and women’s football discussions have seen rapid growth, generating billions of views.
The UK government has also joined Reddit, using the platform for public engagement.
Reddit Overtakes TikTok in the UK as Search and Gen Z Fuel Rapid Growth
By OMN AI
OMN AI
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